




Google Says Digital Activity Impacts Television ViewingSearches and video views of TV content on YouTube are increasing
Google and YouTube say they have a significant impact on television viewing.
At a time when Twitter and Facebook are scrambling to get closer to TV networks and their advertisers, Google says in a new research report that 90% of TV viewers also visit Google and YouTube and that online behavior is a clear indicator of a show’s popularity.
“In an effort to identify how digital has impacted viewer behavior in this new era, we analyzed search queries, video views, and engagement metrics from a sample of 100 cable and network television shows,” Google said. The results of the study have been published in a report called The Role of Digital in TV Research, Fanship, and Viewing.
“Digital platforms have fundamentally changed the way that TV viewers research, participate in and access their favorite shows. Search, video and engagement activities, which show a positive correlation to viewership, can provide additional insight into a show’s popularity,” according to the report.
TV related searches on Google have grown 16%, and on YouTube, TV related searches are up 54% from last year.
Video views, time spent watching and engagement with TV-related content are also up, which Google says suggests that TV viewers are using these platforms to interact with other fans and engage with shows.
Much of the growth is coming from searches on mobile phones and tablets. Searches on phones are up 100% as people look for information about premiere dates, plot information and cast lists.
"Digital platforms are changing the way today’s viewer experiences television,” the report says. “From sharing the new viral Jimmy Kimmel Live video to watching the promo for the premiere ofThe Walking Dead to searching for the actor who plays the funny cop on Brooklyn Nine-Nine, one thing is clear: There are more ways than ever for TV audiences to research, participate in and access television content.”
Google says that 70% of viewers catch up on prior episodes before tuning in to a new season of a show. Catch up related searches on Google in the two months before a season starts are up 50% year-over-year. And of the people who catch up, 4 of 5 say they’re more likely to tune in to a season premiere.
Subscribers to TV networks’ official YouTube channels rose 69% during 2013.
YouTube users create a large volume of TV related content. For example, for every video uploaded on YouTube by HBO for Game of Thrones, YouTube members uploaded 82. On average, the YouTube community creates seven pieces of video for every one video a network uploads for a show
Google and YouTube say they have a significant impact on television viewing.
At a time when Twitter and Facebook are scrambling to get closer to TV networks and their advertisers, Google says in a new research report that 90% of TV viewers also visit Google and YouTube and that online behavior is a clear indicator of a show’s popularity.
“In an effort to identify how digital has impacted viewer behavior in this new era, we analyzed search queries, video views, and engagement metrics from a sample of 100 cable and network television shows,” Google said. The results of the study have been published in a report called The Role of Digital in TV Research, Fanship, and Viewing.
“Digital platforms have fundamentally changed the way that TV viewers research, participate in and access their favorite shows. Search, video and engagement activities, which show a positive correlation to viewership, can provide additional insight into a show’s popularity,” according to the report.
TV related searches on Google have grown 16%, and on YouTube, TV related searches are up 54% from last year.
Video views, time spent watching and engagement with TV-related content are also up, which Google says suggests that TV viewers are using these platforms to interact with other fans and engage with shows.
Much of the growth is coming from searches on mobile phones and tablets. Searches on phones are up 100% as people look for information about premiere dates, plot information and cast lists.
"Digital platforms are changing the way today’s viewer experiences television,” the report says. “From sharing the new viral Jimmy Kimmel Live video to watching the promo for the premiere ofThe Walking Dead to searching for the actor who plays the funny cop on Brooklyn Nine-Nine, one thing is clear: There are more ways than ever for TV audiences to research, participate in and access television content.”
Google says that 70% of viewers catch up on prior episodes before tuning in to a new season of a show. Catch up related searches on Google in the two months before a season starts are up 50% year-over-year. And of the people who catch up, 4 of 5 say they’re more likely to tune in to a season premiere.
Subscribers to TV networks’ official YouTube channels rose 69% during 2013.
YouTube users create a large volume of TV related content. For example, for every video uploaded on YouTube by HBO for Game of Thrones, YouTube members uploaded 82. On average, the YouTube community creates seven pieces of video for every one video a network uploads for a show
8K Testing It is Here!!!!!!!!!!!!!
WASHINGTON--NHK will present the latest iteration of its Super Hi-Vision system at the 2014 NAB Show, including a closed-circuit demonstration of over-the-air transmission of 8K content in a single 6 MHz UHF TV channel.
The demonstration will be presented at the NAB Labs Futures Park, April 7-10 in Las Vegas. This will be the first time that wireless transmission of 8K Super Hi-Vision has been demonstrated over a single 6 MHz TV channel outside Japan. NHK will also present detailed results of a long-distance, single-channel, over-the-air 8K test broadcast recently conducted in Japan.
The NHK exhibit will also feature a presentation theater with a 350-inch screen for viewing newly shot Super Hi-Vision content with 8K video projection and full 22.2-channel sound reproduction, including highlights from the Sochi Winter Olympic Games.
Progress in the increasing practicality of Super Hi-Vision systems will also be demonstrated, including an 8K video camera that weighs less than 4.5 lbs (2 kg), an 8K-capable real-time HEVC encoder and a display-integrated immersive sound system providing virtual representation of 22.2-channel sound for a domestic environment.
NHK plans to show developments in hybrid TV with a presentation of its Hybridcast system, providing interactive capabilities via a converged broadband/ broadcast service, which launched last September for regular consumer service in Japan.
NHK is one of 15 organizations presenting demos in this year’s NAB Labs Futures Park, a section of the NAB Show exhibition floor reserved for broadcast-related research and development projects from around the world. Other exhibitors will demo emerging technologies, such as high frame-rate and high dynamic-range 4K video, advanced media preservation techniques, augmented broadcasting, targeted advertising and advances in video compression, 3D TV and emergency alerting.
WASHINGTON--NHK will present the latest iteration of its Super Hi-Vision system at the 2014 NAB Show, including a closed-circuit demonstration of over-the-air transmission of 8K content in a single 6 MHz UHF TV channel.
The demonstration will be presented at the NAB Labs Futures Park, April 7-10 in Las Vegas. This will be the first time that wireless transmission of 8K Super Hi-Vision has been demonstrated over a single 6 MHz TV channel outside Japan. NHK will also present detailed results of a long-distance, single-channel, over-the-air 8K test broadcast recently conducted in Japan.
The NHK exhibit will also feature a presentation theater with a 350-inch screen for viewing newly shot Super Hi-Vision content with 8K video projection and full 22.2-channel sound reproduction, including highlights from the Sochi Winter Olympic Games.
Progress in the increasing practicality of Super Hi-Vision systems will also be demonstrated, including an 8K video camera that weighs less than 4.5 lbs (2 kg), an 8K-capable real-time HEVC encoder and a display-integrated immersive sound system providing virtual representation of 22.2-channel sound for a domestic environment.
NHK plans to show developments in hybrid TV with a presentation of its Hybridcast system, providing interactive capabilities via a converged broadband/ broadcast service, which launched last September for regular consumer service in Japan.
NHK is one of 15 organizations presenting demos in this year’s NAB Labs Futures Park, a section of the NAB Show exhibition floor reserved for broadcast-related research and development projects from around the world. Other exhibitors will demo emerging technologies, such as high frame-rate and high dynamic-range 4K video, advanced media preservation techniques, augmented broadcasting, targeted advertising and advances in video compression, 3D TV and emergency alerting.
4K Experience
Patrick Moorhead of Forbes thinks signs point to yes in his article “Why Mobile Could Be the Primary Driver of 4K Experiences.” In it, he explains the reasons why television might take a backseat to phones and tablets when it comes to pushing the 4K industry forward. One reason is that scientists have recently discovered that the human visual system is far more complex than previously thought and that a difference in resolutions can probably be more easily conceived in a smaller device held closer to the viewer than a bigger one that is further away. Manufacturers can also take heart in the idea that people replace their phones much more quickly than they do their televisions or computers, resulting in a higher volume of devices sold. But a chief reason for mobile being crucial to the proliferation of 4K is the availability of content. With Netflix, Amazon and YouTube now having 4K streaming capabilities, users are much more likely to consume 4K via their connected devices, (which are likely to be mobile). Furthermore, there’s the fact that your phone or tablet probably already takes 4K photos and possibly even videos, though it may not display them in full resolution yet. In this article, Moorehead also goes into the technical aspects of Qualcomm’s new Snapdragon 805 processor, which is touted as allowing for a “full 4K experience” on mobile devices.
Patrick Moorhead of Forbes thinks signs point to yes in his article “Why Mobile Could Be the Primary Driver of 4K Experiences.” In it, he explains the reasons why television might take a backseat to phones and tablets when it comes to pushing the 4K industry forward. One reason is that scientists have recently discovered that the human visual system is far more complex than previously thought and that a difference in resolutions can probably be more easily conceived in a smaller device held closer to the viewer than a bigger one that is further away. Manufacturers can also take heart in the idea that people replace their phones much more quickly than they do their televisions or computers, resulting in a higher volume of devices sold. But a chief reason for mobile being crucial to the proliferation of 4K is the availability of content. With Netflix, Amazon and YouTube now having 4K streaming capabilities, users are much more likely to consume 4K via their connected devices, (which are likely to be mobile). Furthermore, there’s the fact that your phone or tablet probably already takes 4K photos and possibly even videos, though it may not display them in full resolution yet. In this article, Moorehead also goes into the technical aspects of Qualcomm’s new Snapdragon 805 processor, which is touted as allowing for a “full 4K experience” on mobile devices.
We have plan to cover everything from content acquisition to distribution. Stay tune to Media with Purpose for live blogging and up dates.
NAB 2016 IS HERE
NAB 2016 IS HERE
It is that time again. It is NAB 2014 NAB Show, held in April 2016 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 80,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption to any screen and any device, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Media with Purpose will cover all of these new equipments needed for your facility. Keep your electronic computer whether it be your pc, laptop or mobile device on Media with Purpose website. Upper South Explores The Video Experience It’s barely a minute past 9 a.m. and I’m caught up in the stream of show attendees who had been patiently waiting for the LVCC’s South Upper Hall to open. The doors opened and attendees filed in to see the new products that manufacturers’ crews have been preparing for opening day. Even though I’ve been coming to NAB Shows for nearly 40 years now, the thrill over these unveilings is still there. I headed to the back of the hall and stopped at the Recurly booth. I was greeted by Jennifer Kirby and Marisa Breall, who handles sales. This is Recurly’s first time exhibiting, but the company has been around for several years. It provides subscription billing services for a large and growing number of Internet and satellite businesses. It was time to start the return trip to the front of the hall. I hadn’t gone too far before some very bright colors (a rainbow, really) caught my attention. This was the Piksel booth. The name, I learned, is a play on the word “pixel.” I got a chance to meet several Piksel people, including Natasha Roberton. Roberton told me that the company used to be known as Kit Digital and recently moved to the Piksel moniker because “it’s now all about the video screen experience.” Piksel offers a range of services, including design, construction, hosting and management to support content providers. I headed for another exhibitor that brought along some bright yellow objects — the antenna pods on some very sophisticated RF measurement gear. This was Narda, a company that has been making test and measurement equipment for some 70 years, according to Gerry Spinelli, Narda Microwave East, now a division of L-3 Communications. Spinelli explained the workings of the company’s premier device for taking measurements at transmitters and other RF-rich locations. The SRM-3006 “selective radiation meter,” which, as explained by Spinelli, “is really a specialized spectrum analyzer that allows users to identify and label individual RF sources at multiple transmitter sites.” Not far from Narda’s exhibit, I met up with more interesting people (and products) at the Contemporary Research booth. Representatives included Douglas Engstrom, Christy Ricketts and Nissen Davis. As explained by Engstrom, Contemporary’s latest technology handles just about all flavors of video, performs whatever scaling operations are needed and, if that isn’t enough, simultaneously provides both RF and IPTV output streams - | NAB 2014 Cameras LAS VEGAS—Much of the camera buzz at the 2014 NAB Show will be about 4K imaging, although there’s still a thriving market for conventional HD camcorders as well. ARRI will introduce its AMIRA, a versatile documentary-style camera that combines exceptional image quality and affordable CFast 2.0 workflows. It sports an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. It features in-camera grading with preloaded looks based on 3D look up tables, as well as 200 fps slow motion. BLACKMAGIC DESIGN is holding off until the first day of the NAB Show to announce its product lineup, but expect the company to return with its current lineup of cameras including the Blackmagic Cinema Camera, Pocket Cinema Camera, and Production Camera 4K. CANON will show its Cinema EOS C500 4K digital cinema camera, which capitalizes on the groundbreaking ergonomic design of the EOS C300 camera, and offers a Super 35 mm, 8.85-megapixel CMOS image sensor, DIGIC DV III image processor and an expansive range of recording and output options specifically for 4K and 2K image acquisition. FOR-A will showcase its FT-One high-speed camera, designed for super-slow-motion acquisition with 4K resolution at up to 900 frames per second. Internal RAM memory holds nearly 10 seconds of 4K content shot at 900 fps, and this can be transferred to optional internal SSD cartridges. GRASS VALLEY will show the latest models in its LDX series and the LDX Compact series of advanced imaging cameras, including the LDX Première, LDX WorldCam, LDX Elite and the LDX Flex. The company will also showcase its XCU eXchangeable control unit. HITACHI will introduce the Z-HD6000 CMOS HDTV studio camera which features a 2/3-inch 2.6 megapixel 1920 x 1080 CMOS RGB sensors. The camera provides greater operational efficiency as its head provides extra power and communications, eliminating the need for extra wiring and complexity not normally available in cameras of this class. IKEGAMI will host an 8K technology exhibit to give attendees a up-close look at the latest advances in this extremely high-resolution format, Super Hi Vision. The company will also showcase its HDK-97ARRI, developed in collaboration with ARRI. This is a broadcast-style production camera with digital cinema characteristics. Also featured is Ikegami’s Unicam HD camera line which includes multiformat HD cameras with 3G-SDI 1080/59.94p performance. I-MOVIX will present its X10 UM (Ultra Motion) Phantom-based high-speed camera system that provides frame rates of up to 2,600 in 1080i or up to 5,600 in 720p with instant replay. The company will also showcase its X10 SSM (Super Slow Motion) camera system, which delivers up to 10x normal speed capture in full HD resolution. JVC will introduce the GYHM850 ProHD shoulder-mount camcorder which features a built-in streaming engine, FTP and 4G LTE connectivity. It provides live HD transmission directly from the camera without any external bonded cellular technology. The camera sports an interchangeable Fujinon 20x autofocus zoom lens, dual SDHC/SDXC card slots for simultaneous or relay (continuous) recording and native file recording compatible with most NLE systems. Also look for the GY-HM890 ProHD shoulder-mount camcorder with all the features of the HM850 plus multicamera production capability. PANASONIC will unveil three new cameras, a handheld camcorder and a pair of new Varicams. The AJ-PX270 P2 HD camcorder is Panasonic’s first capable of recording to P2 and microP2 cards in the company’s AVC-ULTRA codec. The 4K, PL-mount Varicam 35 employs a single 35 mm sensor to mount cinestyle lenses and shoots 4K at up to 120 frames per second. The high speed Varicam HS shoots HD at up to 240 frames per second, and with its 2/3-inch 3MOS imagers, is designed to mount long lenses for sports and other event remotes. SONY will feature its full line of cameras and camcorders including the newest 4K CineAlta cameras, XDCAM camcorders and compact NXCAM camcorders. The company will showcase F65, F55, F5 and FS700 production cameras. Sony is delaying announcements about 2014 camera premiers until the show’s opening. |